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Podcast 056

Revision #2, 6/3/2009 10:50 PM
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Podcast 056

Revision #6, 7/13/2009 11:18 PM "expanded Spolsky identifier from previous edit"
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Atwood: edit me!

Spolsky: edit me!

Calcanis: edit me!


Intro, advertising


Calacanis: Audacity is pretty dope.

Spolsky: Yes, At one point I decided that I was taking this seriously enough that I needed to umm...

Calacanis: Educate yourself on audio ?

Spolsky: Yeah, yeah and so I was going to get, what is Cool Edit now called ? They've
got a new name for it ? Uh, Audition.

Calacanis: Umm.

Spolsky: Adobe Audition, so like I'm going to learn how to do this or Pro-Tools or something like that.

Calacanis: Yep.

Spolsky: And it's just too complicated, it just blew my mind with all the features.

Calacanis: I think it's the 10 miles an hour rule like it's going to take thousands of hours for you to become proficient at it.

Spolsky: Yep.

Calacanis: And you might not have that much time in your life.

Spolsky: And somehow like Audacity I was able to just like cutting and pasting little sound things.

Calacanis: Yep, it's pretty cool.

Spolsky: And it's fine.

Calacanis: I did my first podcast, on my own with that.

Spolsky: With Audacity ?

Calacanis: Yep it worked pretty well, you could level things and...

Spolsky: Right, right.

Calacanis: Cut and paste clip things.

Atwood: Are you guys, wait are you guys both in New York.

Spolsky: Yeah.

Calacanis: We're in the same office.

Atwood: Oh, OK.

Spolsky: Oh that's not fair.

Atwood: You're hanging out together.

Calacanis: Yeah.

Atwood: You guys are like buddies, that's great.

Spolsky: So Jason you're here for New York Internet Week ?

Calacanis: I'm here for Interweb Week.

Spolsky: What do they do, what is that ?

Calacanis: Internet Week is basically a marketing campaign to get people psyched about the Internet in New Your City in the companies here. I guess. I mean we used to have all the Silicon Alley Reporter events and stuff like that.

Spolsky: Yeah, you used to be Mr New York Silicon Alley.

Calacanis: Uh yeah, a lot of people credit me with the term Silicon Alley which is not true, but uh..

Spolsky: Who's term was it really ?

Calacanis: You know I did a LexisNexis search back in the day and I found somebody had used it to describe like Boston or Philadelphia or something like that.

Spolsky: We don't have alleys in New York, that's the one thing about Manhattan that Manhattan does not have.

Calacanis: Not really no. We have like weird curvy streets down in Chinatown.




Calacanis: There are a thousand people who will make the case they should be #1 for PHP.

Spolsky: Sure.

Calacanis: And you guys have a claim to that, and Wikipedia has a claim to that, and O'Reilly and everybody.

Spolsky: And those are just the legit ones.

Calacanis: Then there is 10,000 people... 100,000 people who are illegitimately trying to get that.  So then what happens is Google doesn't want to do it so what does Google do.  Google's like "We are going to get it right like 6 out of 10 times and the rest of you can fight it out."  Well if its inefficient, like with these landing pages and this other stuff going on, well guess what, Google makes more money.  The more inefficient searches, the more imperfect it is, the more money is going to get made, because people click on the ads cause the ads are more relevant than some of the bad search results.

Spolsky: So you don't think that they would hurt their results to improve ad clickage?

Calacanis: That's an interesting... That would be like X Files level.  I would never say that because we would probably... Like there is some guy on a rooftop over there that who going to shoot and kill all of us and shoot the machine that is recording this conference call.

Spolsky: I actually believe and maybe I'm naive here but I actually think that when Google says "Don't be evil" that is specifically what they mean.

Calacanis: Yes.  However, the inefficiency of search leads to all these people playing the game, buying ads, all this stuff so it does benefit them that the search result isn't perfect so it does lead one to believe that maybe a little ineffiency is good.

Spolsky: Presumably there is somebody is some finance department at Google but everytime they try to say this "Let's just not worry about this search inefficiency" and they just get shouted down because Larry and Sergei are really not on the business side and they are doing so well anyway they don't have to.


Calacanis: Basically the end result is they can't tell you how to make a perfect result and how to get that top 10, top 20 ranking.  So everybody goes to the next best thing which is an SEO and the SEO sells them the belief that they actually deserve it.  What I tell my people and the people who are freelancers for us and the people who say you are making landing pages, I always tell them if our topic page, our search result, human edited, is not better than the top 10 pages in the Google result don't expect to get ranked.  But look at the top 10 and figure out a way to make a page that's better than those.  So if you look at our 2009 Stimulous page it is probably the best page on the Internet for that topic, or one of the top 3 or 4 and if people spend the time to make a page that is better everything else in the top 10 then you have a legitimate case for getting in there but if you are just making thousands of sblogs or whatever people are doing, Google is going to catch you and it is not worth it.  The reason we have done well and the reason the other blogs that we did did well is because we had high quality content and we were paying people to write high quality content, therefore it ranked.  And if you do that for long enough, the domain names gets...



[75:09 ends]

Outro, advertising